Mobile Premium Services

Communications Alliance has developed a range of information about Mobile Premium Services for industry members and consumers including the 19sms website.

Current Arrangements

Providers of mobile premium services are required to comply with the Mobile Premium Services Code. This code was first registered by the ACMA under the Telecommunications Act (1997) on 14 May 2009. The code was subsequently revised in 2011 and registered by the ACMA on 1 March 2012. The revised code comes into effect on 1 June 2012.

The Code applies to carriage service providers, aggregators and content providers and its objective is to establish appropriate community safeguards and customer service requirements for Mobile Premium Services.

The Mobile Premium Services Code is complemented by two ACMA Telecommunications Service Provider Determinations specific to mobile premium services:

The Telecommunications Service Provider (Mobile Premium Services) Determination 2010 (No.1) –The Barring Determination, set outs requirements on mobile carriage service providers to make available to its customers the ability to bar access to mobile premium services upon request.

The Telecommunications Service Provider (Mobile Premium Services) Determination 2010 (No.2) –The Do Not Contract/Do Not Bill Determination, stipulates that content service providers and mobile carriage service providers do not enter into contracts with other content service providers for the supply of premium messaging services unless that content service provider is listed on the Communications Alliance Mobile Premium Services Register; and also that mobile CSPs do not bill customers for premium messaging services received from content service providers that are the subject of a Do Not Bill order issued by the ACMA.


C637:2011 Mobile Premium Services (MPS) Code

C637:2011 (Variation No.1-2014) (pdf 524kb)

C637:2011 (Variation No.1-2014) Explanatory Statement (122kb)

This Code is a Variation of the registered Mobile Premium Services (MPS) Industry Code (C637:2011).

The 2014 Variation of the Code has been approved by the ACMA and came into full force and effect on 23 October 2014.

This Code contains service provider rules about:

  • advertising of mobile premium services
  • providing information about the service to customers
  • supplying a service
  • complaint handling procedures
  • unsubscribe and opt out mechanisms

G639:2012 Mobile Premium Services Mandatory Information Industry Guideline

G639:2012 (.pdf, 273 KB)

This guideline is a revision of the version first published in 2009.

The Guideline accompanies the Mobile Premium Services Industry Code (C637:2011)  and is designed to:

  • assist in interpreting the Code rules relating to the Register and its scope;
  • assist in interpreting the Code rules relating to the 19 Service Finder and its scope; and
  • assist in interpreting the Code rules relating to the provision of customer expenditure management information.

19 SMS Website

19SMS logowww.19sms.com.au provides a comprehensive consumer guide to Mobile Premium Services (MPS) including an explanation of what Mobile Premium Services are; how to access them; how to STOP them; useful links and a terminology guide; and the 19 Service Finder – a search tool that allows consumers to enter the short code of a service and find detailed information, including the name of the provider, an overview of the specific campaign, billing charges and a Helpline phone number.


Mobile Premium Services Register

Under the Mobile Premium Services Code (C637:2009) all suppliers of Mobile Premium Services, prior to engaging in the provision of such services in Australia, are required to submit company details to the Mobile Premium Services Industry Register managed by Communications Alliance.  The Code also stipulates that a condition of any contractual agreement between suppliers is that both parties must have submitted their details to the Register. Online access to the MPS Register is restricted to suppliers of Mobile Premium Services for the purpose of entering new company details or for the verification of another supplier’s registration status, and government regulators.  Please contact Communications Alliance if you believe you should have access to the Register but do not have the necessary login details or permission.

If you want to add an organisation to the MPS Register then please use the New MPS Supplier form.  Once on the Register you will be able to verify data on the Register for other Suppliers with whom you may want to do business.


Communications Alliance Mobile Premium Services Groups

List of Groups