Mobile Premium Services

Communications Alliance has developed a range of information about Mobile Premium Services for industry members and consumers including the 19sms website.

19 SMS Website

19SMS logowww.19sms.com.au provides a comprehensive consumer guide to Mobile Premium Services (MPS) including an explanation of what Mobile Premium Services are; how to access them; how to STOP them; useful links and a terminology guide; and the 19 Service Finder – a search tool that allows consumers to enter the short code of a service and find detailed information, including the name of the provider, an overview of the specific campaign, billing charges and a Helpline phone number.


Current Arrangements

The Mobile Premium Services Code (C637:2009) was registered by the ACMA under the Telecommunications Act (1997) on 14 May 2009 and took effect on 1 July 2009. The Code replaced the MPSI Scheme, which along with the Telecommunications Service Provider (Mobile Premium Services) Determination 2005 was repealed by the ACMA on 1 July 2009. The Code applies to carriage service providers, aggregators and content providers and its objective is to establish appropriate community safeguards and customer service requirements for Mobile Premium Services.

This code was revised in 2011 and is currently pending registration by the ACMA.


Mobile Premium Services Register

Under the Mobile Premium Services Code (C637:2009) all suppliers of Mobile Premium Services, prior to engaging in the provision of such services in Australia, are required to submit company details to the Mobile Premium Services Industry Register managed by Communications Alliance.  The Code also stipulates that a condition of any contractual agreement between suppliers is that both parties must have submitted their details to the Register. Online access to the MPS Register is restricted to suppliers of Mobile Premium Services for the purpose of entering new company details or for the verification of another supplier’s registration status, and government regulators.  Please contact Communications Alliance if you believe you should have access to the Register but do not have the necessary login details or permission.

If you want to add an organisation to the MPS Register then please use the New MPS Supplier form.  Once on the Register you will be able to verify data on the Register for other Suppliers with whom you may want to do business.


C637:2009 Mobile Premium Services (MPS) Code

C637:2009 (.pdf, 512kb)

This Code contains service provider rules about:

  • advertising of mobile premium services
  • providing information about the service to customers
  • supplying a service
  • complaint handling procedures
  • unsubscribe and opt out mechanisms

C637:2011 Mobile Premium Services Industry Code

C637:2011 (pdf 601kb)

This Code is a revision of the registered Mobile Premium Services (MPS) Industry Code (C637:2009).

This Code is to be submitted to the ACMA for registration and until this revised Code is registered, the Mobile Premium Services (MPS) Industry Code (C637:2009) above remains as the registered Code with which industry must comply.


Communications Alliance Mobile Premium Services Groups

List of Groups


Consumers

Members of the general public should go to www.19sms.com.au  to access a comprehensive suite of information about mobile premium services, including:

  • an explanation of how mobile premium services work;
  • how to access them;
  • how to STOP them;
  • useful industry, consumer and regulator links; and
  • a 19 Service Finder tool which enables identification of the company supplying your mobile premium service.